Purpose motivates us more than rewards

I wasn’t very motivated to work on something this morning, in fact I’ve been procrastinating on it for a week. You’ve done it, we’ve all done it. It reminded me of what Dan Pink had to say about motivation in this video, one of my favorite TED videos.

Most business executives think people are motivated by money and tangible rewards. As Dan tells us, there are greater sources of intrinsic motivation, one being the feeling of purpose, which he defines as the yearning to do what we do in the service of something larger than ourselves. That’s what ThinkGood is creating, folks.

Watch the video to learn about all three intrinsic motivators and let us know what you think.